A FEW CASE STUDIES

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WHAT I DO & HAVE DONE

CREATIVE DIRECTION

As an experienced creative director with over 25 years in the industry, I have successfully led and executed numerous innovative projects that captivate audiences and elevate brands. My unique vision and strategic approach to design enable me to craft compelling visual narratives that leave a lasting impact. With a passion for creativity and a proven track record, I am dedicated to delivering exceptional results that exceed expectations.

PRODUCT DEVELOPMENT

Experienced product development expert skilled in transforming ideas into market-ready innovations. Proven track record of driving successful product launches and optimizing design processes for maximum efficiency. Committed to delivering cutting-edge solutions that resonate with consumers and drive business growth. With a strong eye for detail and a collaborative approach, I thrive on turning concepts into reality and crafting memorable experiences for audiences.

WEB SITE DESIGN​

Contrary to common assumptions, not all designers possess expertise in web design and development. I want to emphasize that I am skilled in all aspects of web development, proficient in utilizing creation suites, and well-versed in the concepts of user interaction. From conceptualization to implementation, I bring a comprehensive skill set to create impactful and user-friendly websites.

CUSTOM MERCHANDISE​

Having spent years sourcing and providing apparel for clients, I eventually acquired a screen-printing company. Through strategic efforts, I successfully increased revenue to over 1.5 million before deciding to sell the assets and dissolve the business. Now, I’ve shifted my focus back to brand creation while leveraging my experience to assist in sourcing and individual projects for close brands.

LOGO DESIGN

The theory behind color and logos suggests that different colors can evoke specific emotions and convey particular messages. For example, blue is often associated with trust and reliability, while red is associated with excitement and energy.

When choosing colors for a logo, it’s essential to consider the brand’s personality, target audience, and industry. The right color combination can help a logo stand out while poor colors can make a logo instantly look outdate or poorly designed.

LAYOUT DESIGN

Over the years, I have honed my expertise in layout design, mastering the art of arranging visual elements to create captivating and effective compositions. With a keen eye for balance, harmony, and visual hierarchy, I specialize in crafting layouts that convey powerful messages and engage audiences seamlessly. From print materials to digital platforms, I bring my passion for aesthetics and user experience to every project, ensuring each design tells a compelling story while serving its purpose with excellence.